ET Australia

Brand Refresh, Collateral, Website

ET Australia is a boutique style registered training organisation in the not-for-profit sector that offers nationally recognised training and employment programs. ET Australia is geared to assist the underprivileged and unemployed achieve positive employment outcomes as well as cater to the training needs of the broader business community.

Challenge

With changes in Government funding programs, Australian training institutions need to transition to a user-demand model over the next couple of years.

Idea

Personify ET’s brand culture as relevant and contemporary through refreshing the existing brand identity to engage the wider market.

Results

The refreshed brand received positive comments both from ET staff as well as the public. The Board of Directors viewed the re-branding as a valuable and timely activity. ET’s website experienced higher levels of enquiries after the new look was launched.