DIGITAL MARKETING

Digital marketing is the next frontier of engaging with customers. Its capabilities are ever growing in sophistication and enable you to deliver content to your potential customers that is both personalised and relevant. Digital marketing enables you to gain quality leads using targeted campaigns that deliver great returns on investment. The widespread adoption of smartphones and online search has seen customer behaviour and the customer journey transform across all ages groups and product categories.

A good digital content marketing strategy delivers a frictionless experience providing valuable content to your customers and nurtures the customer relationship with your brand – one of the keys to driving sales. By incorporating social platforms, mobile technologies, analytics and big data, GBD can provide insights into customer needs and behaviours to optimise the next step in the sales journey.

• web design • web development • website landing pages • site visibility • SEO • social media • digital marketing • adwords campaigns • online banner ads • property listings • web traffic reporting and analysis • e-marketing • digital sales tools • email marketing (EDM) • content management systems (CMS) • HTML5 animations • copywriting and keyword tailored content • domain name registration • website hosting setup • e-commerce

WEBSITES

When we create websites our tech team look after the nuts and bolts, but the front end is designed by experienced graphic designers, and the copy is written by copywriters – not developers. It’s just another aspect of keeping your brand message consistent. Our clients have the flexibility to self-manage their content or leave it to us. From small websites to large online cart needs, to lead generation interfacing with CRMs, we build in search optimisation, targeted keywords and tracking mechanisms to generate stable, responsive and easy to find websites.

SEARCH ENGINE OPTIMISATION

Without a strong online presence, your brand may be invisible to a large number of potential leads. Search engine optimisation (SEO) in the retirement industry is used to increase the amount of visitors to your website, and more online visitors presents more potential leads for sales. At GBD we use a combination of SEO methods to grow your brand visibility online, improve your website’s performance and increase your organic rankings in the search results of a search engine such as Google, Yahoo and Bing. GBD integrate a strong SEO strategy into your marketing mix to launch your brand to new heights.

ONLINE ADVERTISING

With ever-increasing popularity, online advertising is a captivating ingredient to bring to the campaign mix. GBD create custom AdWord campaigns using Display Network banner style ads on a broad range of websites and the Search Results Network to drive traffic to your website. We design campaigns to incorporate a comprehensive list of targeted variables including regions, audience demographics, niche keywords and site placements.

EMAIL CAMPAIGNS

GBD integrate EDMs into marketing initiatives as an efficient way to communicate to your prospect database what’s new at your village or with your service, and keep your brand top of mind. Through a correctly targeted email campaign, trackable responses further qualify warm leads and provide real time data for responsive sales activity.

SOCIAL MEDIA

The social media landscape is continually evolving, as are the expectations and ideals of the future generation of retirees. The use of social media platforms such as Facebook can drive customer engagement, build brand loyalty and increase sales opportunities. As we move into this new era, engaging with your audience online becomes a crucial factor in your marketing strategy. Specialising in retirement, home care and aged care marketing, GBD know how to engage your target market with your brand across a range of social media platforms with creative and innovative strategies.

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