GBD impressed us with the portfolio of work they had built up under Jeff McGarn’s leadership, especially in the retirement living space. A mixture of internet (www.theterraces.org.au), visual, print and radio advertising methods have been deployed. Already we have a healthy waiting list for the retirement units, with the first stage of the project still over a year from completion.

We have been delighted with the success of the launch of our greenfield site Blueheath at The Bower with stages one and two selling out earlier than anticipated. It is a pleasure working with Jeff McGarn and the team at GBD - we value their professionalism, proactive approach and their enthusiasm to work as an extension of the Principle Living team. GBD helped shape the Blueheath brand and experience before we took it to market. Their strategic approach to marketing and campaign activity created impact in the market and generated strong leads which converted to sales. GBD’s experience in retirement marketing and the combination of creative agency and marketing services all under one roof brings a level of insight and understanding that maximises marketing spend and ROI. I appreciate their flexibility, willingness to trial new things and change strategies quickly to adapt to the ever-changing business conditions and challenges we have all faced in recent times.

GBD has been closely involved with our campaigns since 1995 producing collateral material of a very high standard. Since Gold Logie winner John Wood became our ambassador, GBD's creative team has produced some humorous TV and print commercials that have had excellent results. Creativity is only half the story – of equal importance is attention to detail, adherence to deadlines and quick response to our many and varied requests.